The platform is rolling out a new feature that enables them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a global launch. This shift coincides with a increase in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, ranging from digital art to science explainers, and we want to provide users the ability to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 mn media items are submitted to the platform every day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI-generated videos they see by accessing the content preference option in the platform and choosing “AI-generated content”. Further subjects that can already be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules oblige creators to tag lifelike AI-made content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Furthermore, the service will henceforth attach an “AI-made” watermark to content created with its built-in AI features, or identified by an collaborative effort for identifying artificial media. This measure is designed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a $2 million AI literacy fund for experts and institutions to create informative material about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in training computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over plans to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official stated that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most harmful content prior to it gets reviewed by people. The company announced a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
